MUMBAI: Having aggressively elevated its presence to evolve carrying international locations beyond India, the main lively sports clothing and way of life brand underneath the banner of Rhiti Group, SEVEN by the form of MS Dhoni, has consolidated its presence as India’s first home-grown global sportswear brand. In line with the global increasing market demand for an energetic way of life, SEVEN, by using MS Dhoni, is presently registered in forty-five nations with a presence throughout 309 multi-keep stores PAN India and globally in USA, Canada,
South Africa, the UK, and neighboring international locations of the subcontinent. The Brand is likewise to be had across important online platforms like Flipkart, Amazon, Tata Cliq, Jabong, Myntra, and its website, www.7.Life. It is likewise the reputable apparel companion for Chennai Super Kings, American Cricket Academy and Club (ACAC), and The Wanderers Club, South Africa. An Indian cricket legend and the best cricketer in the world to win all ICC trophies, MS Dhoni is the global logo ambassador of SEVEN.
With a focal point on democratizing sports and reiterating commitment toward presenting products that stand for excessive-quality requirements, fashion, design, consolation, and affordability, SEVEN gives a wide product portfolio of footwear, clothing, and add-ons for each male and females across fitness categories which includes jogging, education, and lifestyle sports activities the use of the today’s sportswear manufacturing technologies.
According to Lokesh Mishra, COO of Rhiti Group,
We are extremely excited at having emerged as considered one of India’s first International sportswear and lifestyle brands within three years of our inception. Our overseas expansion proves the mammoth marketplace demand for our products globally. Seven is all approximately ‘Change’, and our range of sports activities garb, footwear, add-ons, and products mirror our philosophy of being handy to all of us, particularly the children, imbibing the proper spirit of sportsmanship for a wholesome way of life. Our global brand ambassador, MS Dhoni, also believes in this.” Close to destiny, the Brand is eyeing further worldwide growth coupled with investments in studies and development of its product portfolio to deliver exceptional service to customers.
Both have enormous implications for commercial enterprises and are immediately linked to developing and promoting goods and services. The life assessed can be proscriptive, and plenty of the research in this location lies in fitness- or broader modifications that reflect the improvement of society, the economy, and the place of the job. Business research normally focuses on this latter scenario, where the intertwining of motive, impact, and incremental exchange presents a fruitful ground for research.
One beneficial example of this intertwining is the connection between the availability of processed, prepared food and the absence of availability of time for cooking. Does a loss of time cause the call for prepared food? Or does the provision of prepared food facilitate broader lifestyle adjustments that tend to mitigate against the “ring-fencing” of time to devote to cooking?
The solution to such questions is unlikely to be simple in this example. The continued development of abilities in the patron group might play a contributing position. This example illustrates the complexity of purpose, effect, and contributing factors in lifestyle studies. Lifestyle retailing is an extra essential place to look at, wherein merchandising a “lifestyle package” related to a brand, a collection of products, or a carrier forms a part of the advertising strategy for plenty of companies.
The introduction of aspirational brands inside a customer’s financial system- their products or services is a key motive force for plenty of companies. Typically, this builds upon initial market-segmentation paintings, and successful lifestyle retailing strategies tend to indicate a completely well-researched and identified marketplace-segmentation strategy.
Building upon this, so-called subcultures of consumption were a focal point for a few additional examine focusing on thoughts and theoretical frameworks from fashionable intake literature and using those in a ramification of servicescapes. For instance, the latest approach to segmentation has covered Web-based-associated lifestyle studies. Getting admission to, enthusiasm, and propensity to apply net assets formed a key defining part of a man or woman or group lifestyle and the basis for the latest research.
