Among the crop of services and products that cater to young India’s desires stand out startups like Chennai-based Athulya Assisted Living serving senior residents, who might also form a niche target audience now, however now not for long.
India, which is home to 1.3 billion people, is considered a young united states of America, with almost 1/2 of its populace being beneath 25. But that is set to exchange if authorities projections and the latest Economic Survey are to move by way of.
By 2050, the USA is expected to host almost 340 million people above the age of 60 — greater than the US’s present-day population!
With low penetration of healthcare — one mattress for 1,000 sufferers — India needs multiplied investment and resource allocation in geriatric care. And Karthik Ramakrishnan’s Athulya Assisted Living, a geriatric care startup installation in Mylapore, Chennai in 2017, goals to cope with this want.
Functioning as a “top rate assisted residing domestic” with a group of professional healthcare specialists to attend to clients’ every need, the younger startup has an internet presence.
Not a vintage-age home
Athulya is positioned as an assisted dwelling center and focuses on people living overseas and busy professionals who need expert take care of their mother and father. From assisted beds to excessive-give-up ECG machines and a health practitioner on-name round-the-clock, Athulya does all its bookings online, the verifications over a cellphone name, followed with the aid of physical verifications as properly. The startup charges its customers on a condo (month-to-month) foundation.
“It became now not smooth to begin up in India due to the fact there are antique-age homes that soak up human beings and are not connecting the detail of healthcare. Older human beings need no longer just a network, however additionally the availability of medical doctors and nurses, and want to stay inside the location of a clinic,” says Karthik N Ramakrishnan, Founder of Athulya Assisted Living.
Karthik commenced off as a trained medical doctor and is a sanatorium control professional with greater than 10 years of administrative and scientific experience. He served as the local lead and fellow in performance improvement for leading health structures within the US, including Dignity Health, Prime Healthcare Services, and Kaiser Permanente.
He also acts as a predominant healthcare consultant for Sri City, one of India’s biggest incorporated business towns. Karthik is also the marketing consultant to the Chairman of the SRM Institute of Medical Sciences (SIMS).
Karthik bootstrapped the startup by pumping Rs 2 crore into Athulya. He does not desire to disclose his revenue however says he’s scaling up. However, teething demanding situations existed, specifically even convincing the youngsters of the startup’s target market.
“It became slow going as humans have biases towards geriatric care. Children abroad do not understand that parents can be cared for by way of specialists. But, after three months, the primary customer got here to us from Singapore,” says Karthik, including that the couple dropped their mother off at their assisted residing center.
And the following whiff of success in 2018 led Karthik to set up shop inside the two greater suburbs of Chennai – Arambakkam and Perungudi. Today, the startup has extra than 50 people staying with them. The organization aims to create apps, inside the future, wherein clients can test their dad and mom living in these assisted homes.
It currently connects its visitors to hospitals by constantly checking their vitals through IoT gadgets and passing that information into the cloud.
“The first step is to provide assisted care, and as we scale, we can upload extra technology,” says Karthik.
Athulya has also released a logo called Healthabove60 to provide guide and information at your step of people; thus, the senior citizen can get care at home in preference to living in an assisted dwelling center.
Healthabove60 presents visits by way of doctors, home care nursing assistants, home care attendants, physiotherapist visits, domestic blood series, remedy shipping, medical counseling, ambulance offerings, dental services, scientific gadget, and dialysis.
The cost in line with 12 months should go from $20,000 to $100,000 to help the senior citizen.