Yuuka Hasumi put the high school in Japan on hold and flew to South Korea in February to become a K-pop star, even if that meant long hours of vocal and dance training, no privacy, no boyfriend, no phone. Hasumi, 17, joined Acopia school, a prep school in Seoul offering young people from Japan a K-pop stardom shot, teaching them the dance moves, the songs, and the language.
She is one of an estimated 1 million K-pop star wannabes from South Korea and beyond, hoping to succeed at highly competitive auditions held by major talent agencies, which will take on a select few as “trainees.”
“It is tough,” Hasumi says in Japanese, drenched in sweat from a dance lesson she attended with her 15-year-old friend Yuho Wakamatsu, also from Japan.
“Going through strict training and taking my skill to a higher level to a perfect stage, I think that’s when it is good to make a debut,” she says.
Paying up to $3,000 a month for training and board, 500 or so young Japanese people join Acopia each year. The school also fixes auditions for its candidates with talent management companies, which have been the driving force behind the “Korean-wave” pop culture that exploded on the world stage in the past decade with acts such as the boyband BTS.
An influx of Japanese talent is reshaping the K-pop industry at a time of increasingly bitter political acrimony between the two countries, which has damaged diplomatic ties. Tensions rooted in Japan’s 1910-45 colonization of Korea have risen again after South Korean court rulings against Japanese companies for forced labor and amid a perception in Korea that Japan’s leadership has not adequately atoned for its colonial past.
But the popularity of Korean culture and K-pop music is on the rise in Japan, with many fans and artists saying they are not bothered by diplomatic tensions. According to one long-time observer, the willingness of Korean agencies to take on Japanese talent speaks to the strength of the ties between the two. K-pop groups, and veteran Korean musicians, are selling out concert halls throughout Japan.
For schools and agencies, Japan’s music market – the second largest after the US’s – is a big prize, and many have been on a campaign to recruit Japanese talent.
“It will be good if Japan and South Korea will get along through music,” Hasumi told Reuters during a break from a Korean language class.
Some Japanese transplants have already made it big. The three Japanese band Twice members helped make the group the second most popular act in Japan, after BTS. Their success has prompted JYP Entertainment, the South Korean agency behind Twice, to plan a group that will comprise only Japanese girls.
According to industry sources, agency officials are reluctant to discuss their success in Japan and the infusion of Japanese talent, wary of fuelling a politically charged backlash.
There is no shortage of Japanese hopefuls willing to train under the agencies’ watchful eye, some having left successful careers at home to go in search of K-pop fame.
“I’ve heard stories about no free time or not being able to do what I want. But, I think all of K-pop stars who are now performing have gone down the same road,” says Nao Niitsu, a 19-year-old college fresher from Tokyo.
During a visit to Seoul paid for by her mother, a diehard BTS fan Niitsu auditioned for 10 agencies and was accepted by five.
Miyu Takeuchi says it was not difficult to leave a 10-year career with the top Japanese idol band AKB48 to sign with the K-pop agency Mystic Entertainment in March as a trainee. Even with her experience, she has seven hours of vocal training a day and two-hour dance lessons twice a week, plus early-morning Korean lessons. She is not allowed to have a boyfriend but says she has no regrets, despite the fact there is no guarantee she will make it.