MUMBAI: Having aggressively elevated its presence to evolved carrying international locations beyond India, main lively sports clothing and way of life brand underneath the banner of Rhiti Group, SEVEN by way of MS Dhoni has consolidated its presence as India’s first home-grown global sportswear brand. In line with the global increasing market demand for an energetic way of life put on, SEVEN by using MS Dhoni is presently registered in forty-five nations with a presence throughout 309 multi-keep stores PAN India and globally in USA, Canada,
South Africa, UK, and neighboring international locations of the subcontinent. The Brand is likewise to be had across important online platforms like Flipkart, Amazon, Tata Cliq, Jabong, and Myntra along with its own website www.7.Life. It is likewise the reputable apparel companion for Chennai Super Kings, American Cricket Academy and Club (ACAC), and The Wanderers Club, South Africa. Indian cricketing legend and best cricketer inside the global to win all ICC trophies MS Dhoni is the global logo ambassador of SEVEN.
With a focal point on democratizing sports and reiterating commitment toward presenting products that stand for excessive-quality requirements, fashion, design, consolation, and affordability, SEVEN gives a wide product portfolio of footwear, clothing, and add-ons for each male and females across fitness categories which includes jogging, education and life-style sports activities the use of the today’s sportswear manufacturing technologies.
According to Lokesh Mishra, COO, Rhiti Group,
We are extremely excited at having emerged as considered one of India’s first International sportswear and lifestyle brand within three years of our inception. Our overseas expansion is proof of the mammoth marketplace demand for our products globally. Seven is all approximately ‘Change’ and our range of sports activities garb, footwear, add-ons, and products mirror our philosophy of being handy to all of us, particularly the children, imbibing the proper spirit of sportsmanship for a wholesome way of life. This is something that our global brand ambassador MS Dhoni also believes in.” In the close to destiny, the brand is eyeing further worldwide growth coupled with investments in studies and development of its product portfolio to deliver the exceptional to customers.
Both have enormous implications for commercial enterprise, are immediately linked to the development and promotion of goods and services. The life assessed can be proscriptive-and plenty of the research in this location lies in fitness-or broader modifications that reflect the improvement of society, the economy, and the place of job. Business research normally focuses on this latter scenario, where the intertwining of motive, impact, and incremental exchange presents a fruitful ground for research.
One beneficial example of this intertwining is the connection between the availability of processed prepared-food and the dearth of availability of time for cooking. Does a loss of time cause the call for prepared-food? Or does the provision of prepared-food facilitate broader adjustments in life-style that tend to mitigate against the “ring-fencing” of time to devote to cooking?
The solution to such questions is unlikely to be simple-and in this example the continued development of abilities in the patron group might play a contributing position-but this example illustrates the complexity of purpose, effect, and contributing factors inside lifestyle studies. Lifestyle retailing is an extra essential place of taking a look at, wherein the merchandising of a “lifestyle package” related to a brand, a collection of products, or a carrier forms a part of the advertising strategy for plenty of companies.
The introduction of aspirational brands inside a customer’s financial system-be they products or services is a key motive force for plenty of companies. Typically, but, this builds upon initial market-segmentation paintings, and successful lifestyle retailing strategies tend to indicate a completely well-researched and absolutely identified marketplace-segmentation strategy.
Building upon this, so-called subcultures of consumption were a focal point for a few additional examine focusing round thoughts and theoretical frameworks from fashionable intake literature and making use of those in a ramification of servicescapes. A greater latest approach to segmentation, for instance, has covered Web-based-associated life-style studies, in which get admission to, enthusiasm, and propensity to apply net assets formed a key defining part of a man or woman or group lifestyle and consequently the basis for latest research.
