The fitness club chain Anytime Fitness is even more eager to help Filipinos develop a healthy way of life through its growth plans for 2019. The emblem’s largest selling factor is being open around the clock, allowing contributors to dictate their fitness journey and nonmembers to do away with their worry about becoming a health club member. With the maximum aggressive charge range across the industry, its real appeal is its location, with branches frequently placed near groups or within walking distance of most residential and industrial regions.
Despite the growing variety of “huge field” gyms in crucial enterprise districts that cater to a certain organization of customers, many underserved network regions remain, especially within the Philippines.
“I am confident that the Philippine market is better than equipped for us. The wide variety of clubs we have in the United States is a testament to the willpower of Filipino human beings to health and fitness. They create the need, and we’re right here to heed the decision,” said Anytime Fitness Asia Chief Executive Officer Maurice Levine, regarding the brand’s expansion within the local marketplace.
As a testimony to their pillars, particularly human beings, motive, profit, play, and passion, the international 24-hour fitness club is set to open its hundredth department on May 6, consistent with the logo’s new campaign thrust: “You’re Welcome,” which pursuits to answer the last decade-long stigma of fitness center intimidation.
“Our new tagline is inspired by the logo values that we need to share with our community. It reflects the future we aspire to have; to be the secure place wherein everybody maybe themselves with no judgments, intimidation, or discrimination,” stated Jap Angeles, Anytime Fitness Asia Regional Marketing Manager, on why “You’re Welcome” seeks to break barriers and move beyond the borders of health and fitness.
