“The massive drink trends growing in 2019 centre around sustainable cocktails, craft fruit beers, no and low spirits and wine in cans.
“The rise of Our Planet TV documentaries, weather change campaigning and a desire to do away with plastic and meals waste is driving the judgment of right and wrong of each purchasers and bartenders towards sustainability.
“Craft beers are firmly mounted however are starting to develop their flavour profiles and attraction to wine drinking audiences with well-crafted fruit infused beers.
“No and coffee is growing exponentially as consumers and abstainers latch onto the brand new wave of grownup orientated zero-alcohol drinks that tap into the ‘fitness’ trend and are making this class brand new.”
Are there any spirits or cocktails you’ve visible grow to be increasingly more famous in recent months?
“Gin growth keeps to dominate the spirit category and the range of new gins joining an already nicely-stocked category is extraordinary.
“However, the vodka class isn’t sitting on its laurels as vodka infusions with decrease ABVs are without a doubt the brand new fashion. Citrus end result and botanical flavours are in vogue – count on to look those in more cocktails over the summer season.”
What flavours are customers disturbing most often from cocktails?
“Consumers are searching for freshness in their cocktails – fresh end result and herb flavours are virtually in. This is driven with the aid of a preference for more authenticity and connectivity with mother nature and much less synthetic flavours and colors.”
How do you observed that spirit/cocktail drinkers have modified in recent years?
“The universal professionalism and best of UK bartenders and their capability to make attractive liquids is growing a self-fulfilling call for from customers who are not satisfied to drink from a core variety of wellknown cocktails but choice unique, seasonal liquids that replicate their center values of sustainability and authenticity and, in the end, the greater ‘Instagramable’ the better!”
Do you think any spirits can challenge gin’s dominant sales figures?
“Not in 2019! Gin is still on its upward trajectory with little sign of slowing, in truth the category continues to be innovating which highlights the latent patron demand for all things gin – for now!”
How do you observed the upward push of low and no-alcohol drinks will effect the cocktail and spirits class?
“I don’t think no and coffee need to be checked out as impacting the category, it’s extra about bringing a collection of customers at the fringes of cocktail intake into the fold.
“No and low has a particular area on the returned bar and in cocktails and, in the end, enables the special motive force, the abstainer or folks who don’t want to drink ‘all night’, to enjoy the cocktail ritual while not having to suffer the frequently binary alternatives of cola or orange juice on an extended night time out! No and low has the electricity to deliver clients out of home and make the on-trade a destination for all.”
